To sustain and thrive in uncertainty, reducing costs while complying with ESG targets is imperative for O&G companies. O&G companies have been generating huge amounts of operational data long before the term ‘Digital Twin’ was coined. However, extracting actionable insights to improve business performance is challenging AVEVA helps enable operational excellence by helping to convert massive amounts of data into reliable information combined with models and analytics, turning data into decisions that generate business value. The contextual integration of core systems and models is critical to unlocking the full potential of digital technology, significantly improving performance in O&G.